Study investigates what drivers would pay for 'salmon-safe' tires
The average person might be willing to pay a 10% premium for vehicle tires labeled as "salmon safe," according to a new study led by Washington State University.
The average person might be willing to pay a 10% premium for vehicle tires labeled as "salmon safe," according to a new study led by Washington State University. This story matters for Science & Discovery readers tracking certification. Reported by phys.org. Read the full original at the source link below.
Originally reported by phys.org. CertificationNews.com curates and briefs the science & discovery stories that matter. Our editorial policy →
Get the daily certification signal